Automate Your Email Marketing | 1-2-3's of Internet Marketing

Email Marketing

We have often heard the clich? ? ?the money is in the list?, but it is not an age-old sage saying. It is in fact the foundation for your business?s online success. Many business owners start out on a wrong footing and with a false notion ? that their websites could do wonders. But it should be acknowledged that your website only serves as a launching pad. Research proves that a staggering 95% of the visitors will not buy online at their first visit to your website. Only repetitive and continuous reminder of your message through email marketing will persuade the customers to buy your product online. And this feat can only be achieved through Mailing Lists. However, these same mailing lists can instantly become a headache, if you do not revert to automating your email marketing.

RSS Feeds

The age of Social Marketing has compelled business owners to inform their customers through their websites or blogs, more appropriately RSS feeds. Really Simple Syndication (RSS) works in a manner where a subscriber is alerted with latest updates without having to visit the website. RSS initially rose to fame with the advent of Web 2.0. But it lost the spotlight with the introduction of other mediums of online communication, such as Blogs, Facebook, and Twitter. But your blog?s RSS feed can still prove to be a beneficial and convenient method of publishing content quickly, only if you connect it with Benchmark Email?s Automated Email Campaign.

Updates from Your Blog straight to Your Customers? Inbox: Benchmark Email

Benchmark Email provides you with the best-of-both world?s solution ? automate marketing with sending updates from blogs, website or any RSS feeds directly to your customer?s inbox. This option does not compromise on your feeds and provide the same blog experience in the inbox to your subscribers.

How RSS to Email Feature Works?

An email highlighting the Title and an excerpt would be sent to your mailing list?s contacts. Subscribers would be presented with a link to read the full article. Benchmark Email has ensured that it provides its customers full control over the process. You have the choice to determine the frequency of the sending schedule: daily, weekly, or monthly.

Benchmark Email?s ?RSS-Email? feature is simple to setup. You are just a quick 6 step away from publishing a post/feed that is automatically sent out in the form of an email.

1.? Select the ?RSS-Email Campaign? from the Email Tab.

?? 2. Place your RSS/Feed link in the RSS Feed URL.

??? 3.? Mark the desired Contact List(s) you want to send the RSS-Email Campaign.

4.? Choose the appropriate Template for your feed email.

5. You can now customize emails with your own message.

6. Select the Frequency/Schedule.

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7.? Click on the ?Start RSS Campaign? to initiate the automated process.

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Source: http://www.123marketing.com/blog/general/automate-your-email-marketing/

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